Jason Mayden is a designer, entrepreneur, educator, and executive dedicated to expanding human potential through design, culture, technology, and imagination.
Mayden serves as Vice President, Jordan Visioneering & LA28 Creative Lead, a newly created executive role at Jordan Brand focused on shaping the strategic and creative direction of its Visioneering practice and work surrounding the Los Angeles 2028 Olympic and Paralympic Games.
A native of Chicago’s South Side, Mayden joined Nike in 2001 as Nike’s first Black Industrial Design intern and Jordan Brand’s first design intern. He later became Jordan Brand’s Senior Global Design Director and Director of Innovation for Nike Digital Sport, creating products and experiences for athletes, including Michael Jordan.
Mayden attended Stanford University’s Graduate School of Business as a Sloan Fellow, earning his M.S. in Management. He later became a Fellow at Stanford’s Hasso Plattner Institute of Design and the first Designer-in-Residence at Accel.
He is Co-Founder of Trillicon Valley, an award-winning design and strategy consultancy specializing in new venture creation and strategic partnerships for athletes, entertainers, and entrepreneurs. Mayden also authored A Kids Book About Design, created to help children understand the power of their ideas and imagination, and The Speed of Grace, a memoir chronicling his creative, professional, personal, and emotional growth.
Today, Mayden’s career represents a full-circle journey as he helps shape Jordan Brand’s approach to LA28, one of the defining sporting moments of the coming decade. Through sport, design, technology, culture, and community, he continues to imagine bold possibilities and opportunities for the next generation.