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Maggie Anderson

Session: Wednesday, September 25, 2:15pm-3:30pm
NBMBAA Entrepreneurial Institute®– Keeping it 100:  What No One Tells You About Entrepreneurship        

Maggie Anderson and her family made history and dominated headlines as global media covered their stand and study living exclusively off businesses, professionals, and products from the Black community for an entire year. This first-ever real-life case study in self-help economics was called The Empowerment Experiment (EE). Their experiment resulted in a landmark study conducted by Northwestern University’s Kellogg School of Business. Their stand and study proved how an incremental increase in support for these businesses and entrepreneurs and the mainstream firms engaging them as suppliers, vendors, franchisees, and agencies can rescue the Black community and improve the American economy as a whole.

Maggie, a first-generation American daughter of Cuban immigrants, has a BA in Political Science from Emory University; and earned a Juris Doctor (JD) and Masters of Business Administration (MBA) from the University of Chicago, where President Barack Obama was her law professor and mentor. Before the experiment, she was an aide to civil rights icon, Cong. John Lewis, the speechwriter for the Mayor of Atlanta, and a strategy executive at McDonald’s Corporation.

Maggie lives in Oak Park, Illinois with her husband John (AB, Economics, Harvard University, 1993; MBA, Finance, Kellogg Graduate School of Management, 1999) and their two daughters, Cori and Cara, twelve and fourteen.