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Kim Adams House

Session: Friday, September 28th, 11:30am to 12:45pm

Meet The Experts: Meet The Experts: An Insider’s Look

Kim Adams House was appointed Head of Jeep Brand Advertising, FCA US LLC, in February 2009. She directs the overall strategy and creative direction for advertising campaigns for the Jeep brand and its individual nameplates.

Most recently, House led the 2018 “Summer of Jeep” advertising campaign that featured a collaboration with Interscope Records and the multiplatinum, Grammy®-nominated band OneRepublic, in tandem with the release of OneRepublic’s brand new song “Connection.” The campaign anchored FCA’s first-ever cross portfolio 360° marketing campaign, which spotlighted the Company’s collaboration with Apple, called the “FCA Apple experience.”

House also oversaw the creative efforts for the three commercials debuting during the 2018 Super Bowl LII telecast – “Jeep Jurassic,” “Anti-Manifesto” and “The Road.”  This past summer (2017), House and her team launched the “Release Your Renegade” campaign featuring breakout musical artist Halsey.

In 2016, House led the efforts behind the “Portraits” and “4x4ever” Jeep brand advertising that debuted during Super Bowl 50 in February 2016. The “Portraits” spot was awarded the prestigious Super Clio award for Best Super Bowl Ad. “Portraits” was also named Adweek’s #1 Super Bowl commercial, and was the top automotive spot in the 2016 YouTube AdBlitz™ poll.

In 2015, House guided the successful launch campaign for the all-new 2015 Jeep Renegade through an innovative music platform with KIDinaKORNER/Interscope Records. The 60-second launch commercial, “Renegades,” was built around the original song “Renegades” by the Brooklyn indie rock band X Ambassadors (KIDinaKORNER/Interscope Records). The one-of-a-kind platform featured lyrics and track written with the modern renegade in mind – its name invoking the very spirit and mindset of Millennials – and features traits inherent in the Jeep Renegade DNA that allowed the campaign to have global relevance. The marketing campaign leveraged television, print, radio, experiential, digital, social and website channels, in addition to long-form video elements, as part of its launch.

House also led the Jeep brand’s first-of-its-kind summer brand campaign spotlighting the 2014 Altitude editions. The 360-degree fully integrated campaign features USA Basketball National Team point guard Kyrie Irving and the Epic Records never-before-released song “Love Never Felt So Good” by Michael Jackson. It includes general market, African-American and Hispanic on-air and retail executions, as well as print, digital, web, experiential and social elements that span across brand’s social media platforms. The Jeep brand continues its support of the USO (United Service Organization) as part of the campaign, with each photo uploaded with the designated #jeepsummer hashtag via Instagram, the Jeep brand will donate $1 to the USO.

House served as lead in the development and execution of the “Built Free” campaign announcing the return of all-new 2014 Jeep Cherokee in North America. She also oversaw the 2014 Jeep Grand Cherokee’s “The Best of What We’re Made of” campaign. House led the extension of both campaigns, including “Whole Again,” a two-minute creative expression during Super Bowl XLVII, narrated by Oprah Winfrey, serving as an open letter from Jeep® brand and the American people to the servicemen and women of the six branches of the armed forces; and “Restlessness,” a 60-second spot debuting during Super Bowl XLVIII. The Jeep brand’s alliance with the USO is part of its ongoing commitment to the support of troops and their families through its Operation SAFE Return Platform.

Additional campaigns under House’s leadership include “Power Within,” dedicated to the partnership between the Jeep brand and USA Basketball in April 2012; the partnership between the Jeep brand and the Jalen Rose Leadership Academy in Detroit, Mich. which focuses on educational empowerment and the development of leadership skills between Jeep brand employees and students; and the advertising launch of the all-new 2011 Jeep Grand Cherokee, the first vehicle launch of the new Chrysler Group LLC.