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Joi Brown

Session: Friday, September 27, 2:15pm-3:15pm
Breakout Session: Intrapreneurship – The Art of Behaving Like an Entrepreneur While Working for a Large Corporation

Joi Brown is the Senior Vice President of Marketing and Brand Partnerships at Atlantic Records. As part of the global brand partnerships and commercial licensing team, Joi executes strategic campaigns that marry Atlantic’s diverse roster of artists with prominent brands to create synergistic alliances. She also ideates with brands that want to include music in their strategy to attract more loyal consumers and works with the internal team on influencer marketing. Joi has worked strategically with brands such as  MasterCard, Brown Forman, Conde Nast, LVMH, L’Oreal, Covergirl, Puma, McDonald’s to Google Pixel, to name a few.  Using her marketing prowess, she has been able to work with side by side with artists and their managers to secure campaigns that include TV, print, radio, and online components, tour sponsorships, music licensing, video product placement and more.

In 2016, Joi channeled her love for mentorship, entertainment, and culture into the founding of Culture Creators.  Culture Creators was created to connect global cultural pioneers with the new creators of culture via thought leadership, education, recruitment and, ideation across passion points to ensure substantive influence, economic growth, create a talent pool to aid companies in the diversity and inclusion efforts. The organization’s flagship event, “The Annual Innovators and Leaders” Awards brunch spotlights and amplify the contributions of individuals globally who have shaped the world’s view of Black culture by curating an event that engages and celebrates their accomplishments. The multi-generational event happens every June in Los Angeles. In the spring of 2020, Culture Creators will launch its first Collegiate Summit bringing young innovators of color together for ideation, recruitment and leadership training in partnership with Hilton.