Products can transcend borders, nationalities, and cultures, but international success requires careful marketing calibration. This session explores how to build a marketing strategy that complements cultural values and behaviors while utilizing the right tactics to match the identities and media consumption within differing demographics.
LEARNING OBJECTIVES
1. Attendees will learn strategies to consider cultural values and behaviors in marketing efforts, particularly to cultures that exist outside of the United States.
2. Attendees will hear from companies that have successfully broken into new markets.
3. Attendees will learn the necessary steps to implement a diverse marketing strategy at their companies.
Moderator:
Samuel Monnie, Director, Marketing Capability, Campbell Soup Company
Marlene Towns, Adjunct Professor, McDonough School of Business (MSB), Georgetown University
September 27 @ 14:30
2:30 pm
– 3:45 pm
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